Evolving role of Hotel Asset Managers in India

While the hotel industry has become increasingly specialized in recent years, the owners still tend to play an active role in day-to-day operations. In the last ten years, Operations and Projects teams have become increasingly sought after by hotel development companies working on multiple properties at once. However, their in-house teams have ventured into Hotel Asset Management units after the hotel projects get operationalized.

Single-asset hotel owners, on the other hand, tend to learn the ropes of the industry by making mistakes and then trying again- the old hit & trial method. When the new hotels continued to post dismal annual profits, the idea of enlisting outside help or the opinion of a specialist gained traction.

The foundation of our work is a thorough understanding of the goals of the owner and their vision for the asset. The HAM acts as an intermediary between the various parties and attempts to align the goals of the owner and operator to maximize financial gain. A commercial property’s value is determined by its ability to generate income, as is the case with all other forms of commercial real estate.

The fact that the role of a hotel asset manager is so versatile opens up a plethora of opportunities in this area, catering to different individuals with different kinds of skill sets, something that Consultants for hotel industry agree with. Let us take a look at the evolution of a HAM over the years:

As it is often mentioned by the consultants for hotel industry, the process of managing hotel assets in the present day is a convoluted web of interconnected tasks. To effectively increase the asset value of the hotel, it is necessary to both dive into the nitty-gritty of daily operations and to see the big picture.

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