11 Foolproof Ways to Attract Investors

Some businesses are not a great fit for angel or venture capital funding

What if your startup is a good candidate for investment, but you’re having trouble getting meetings and convincing investors that your company is the next big thing?

Maybe it’s time to try a different approach.

Networking is usually the number one tip for new entrepreneurs for good reason — networking allows you to pitch your startup in a less formal, more organic fashion.

On the surface, it seems like it could be a little awkward. After all, you’re still selling your business — won’t that put people off? Not necessarily. “If they seem interested in your business, they will keep the conversation going,” says Diana. “Letting things happen organically can yield great results.”

While there is something of an art to the organic soft-sell, when done right it can make investors more likely to consider your business. After all, you’re not just pitching your idea — you’re also strategically relying on the social capital built through the networking process to influence their investment decision.

It can be a difficult cycle to break: You need money to get customers, but you need customers to get money.

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